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Guide for Adobe Analytics Architect Master Exam

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Quiz

1/10
While auditing the Adobe Analytics implementation, an Architect finds that the hourly unique visitor
report is 3 hours behind.
What is causing this issue?
Select the answer
1 correct answer
A.
Increased unique variable values
B.
Increased number of users running repots
C.
New variables enabled for report suite
D.
An unexpected traffic spike

Quiz

2/10
While auditing an Adobe Analytics implementation, an Architect discovers that reports built using
the Marketing Channel dimension show a large proportion of "None'' visits.
Which two steps should be taken to diagnose the problem? (Choose two.)
Select the answer
2 correct answers
A.
Break down "None1' Marketing Channel by Tracking Code
B.
Review Marketing Channel Processing Rules
C.
Review Marketing Channel Data Feeds
D.
Check that Internal URL Filters are configured correctly
E.
Review Marketing Channel Data Connector settings

Quiz

3/10
A company has a secure website that requires visitors to log in prior to accessing any content beyond
the homepage. A visitor can log out manually, or their website will automatically log them out at the
end of their browser session. The visitor must log back in to continue browsing.
The company has a business requirement to track the login status of their visitors.
Which three login statuses should the Architect recommend capturing? (Choose three.)
Select the answer
3 correct answers
A.
"Unregistered / Logged Out"
B.
"Anonymous1
C.
'Registered / Logged Out'
D.
"Registered / Logged In"
E.
"Incomplete Registration"
F.
"Unregistered / Logged In"

Quiz

4/10
A company wants to market to more visitors via email, SMS, and print mail. They obtain contact
details from visitors through their website account registration form. Their immediate business goal
is to increase website account registrations.
The Architect adds the following dimensions and metrics to the Measurement Plan:
eVar for Visitor Login Status
eVar for Form Name
Event for Form Starts
Event for Forms Submitted With Errors
Event for Forms Submitted Successfully
Which two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)
Select the answer
2 correct answers
A.
Registration Form Completion Rate
B.
Return Visitation Rate
C.
Registered Visitor Transaction Rate
D.
Registered Visitor Form Start Rate
E.
Unregistered Visitor Registration Form Start Rate

Quiz

5/10
During a website audit, an Architect finds that the checkout pages on the site have been redesigned
to include a tag management system that deploys Adobe Analytics.
The rest of the site has Adobe Analytics hard-coded onto the site. Both implementations use the
same AppMeasurement version and are on the same domain.
How will this approach affect the reporting?
Select the answer
1 correct answer
A.
eVars will not persist as a user moves to the checkout section.
B.
As visitors move to checkout, they will be tracked as a different visitor.
C.
Checkout will be considered a landing page.
D.
There will be inconsistencies in the data due to challenging upkeep.

Quiz

6/10
A new business requirement is submitted to start capturing the shipping cost of each order. After

updating the product string on the confirmation page to collect the shipping cost in event1 00, no
results show up for this event in Adobe Analytics.
s.products = ";car stereo;1;820;event100:123=23
Which code change should be made?
Select the answer
1 correct answer
A.
s.products = ";:car stereo;1 ;820;eventl 00=23"
B.
s.products = ";car stereo;1 ;820;;event100=23"
C.
s.products = ";car stereo;! ;820:event100=23"
D.
s.products = ";car stereo;!;820;eventl00=23"

Quiz

7/10
While preparing for a new analytics implementation for a site, you begin conducting stakeholder
interviews. Part of the conversation includes defining KPIs, including custom success events.
Which are two examples of custom success events on a site? (Choose two.)
Select the answer
2 correct answers
A.
cart adds
B.
internal searches
C.
checkouts
D.
form completions
E.
purchases

Quiz

8/10
Which two are standard metrics? (Choose two.)
Select the answer
2 correct answers
A.
Checkouts
B.
event! 0
C.
purchase
D.
Sign-ups
E.
Orders

Quiz

9/10
A retail company is tracking the following:
• An event for clicks on navigation
• An eVar for navigation items clicked on
• A conversion syntax merchandising eVar tracking navigation as a product finding method (PFM)
The company is in the beginning stages of a site redesign and wants to optimize their navigation
system.
Before they can optimize, the company needs to benchmark how effectively their current navigation
system brings visitors deeper into the site to find products.
Which metric should the Architect use?
Select the answer
1 correct answer
A.
(Units) -r (orders where Navigation is the PFM)
B.
Navigation click-through rate (Navigation clicks * page views)
C.
Navigation usage rate per visit (Navigation clicks * visits)
D.
(Product Views with Navigation as the PFM) * (Navigation clicks)

Quiz

10/10
For internal search terms, a company wants to give credit to the original keyword used to find a
product. On the first visit, a customer searches for "Mobile" and views the Nebulous Pro.
During the second visit, the customer refines this search to "5G Mobile" and views the Nebulous Pro
again. The customer then purchases the Nebulous Pro for S200 on the third visit. The company wants
"Mobile" to receive credit.
Which configurations should the Architect apply?
Select the answer
1 correct answer
A.
Configure an eVar as Merchandising with Original Value (First) allocation and set the expiration to
3rd Visit.
B.
Configure an event to capture the revenue and enable the participation and set the expiration of
the visit to 90 days.
C.
Configure an event as Merchandising event to capture the revenue and set the expiration of the
visit to 30 days.
D.
Configure an eVar as a Merchandising Variable with Original Value (First) allocation and set the
expiration to the purchase event.
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