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Guide for Adobe Analytics Business Practitioner Expert

Quiz Adobe Analytics Business Practitioner Expert

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/ 10

Quiz

1/10
A business owner is reviewing quarterly financial data and looks to complete projections for the
upcoming quarter.
Which tool should be used to enable this analysis?
Select the answer
1 correct answer
A.
Adobe Experience Platform
B.
Data Feed
C.
Marketing Channels

Quiz

2/10
In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is
set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the
"Order summary" page, or the "Order completion" pages.
The variable is configured like this:


Certification Exam Adobe Analytics Business Practitioner Expert Adobe Adobe-AD0-E208 2-4102078892



If we count the number of orders per product category in a report, which value receives one order
after one visitor completes a purchase from that Product page?
Select the answer
1 correct answer
A.
Order completion
B.
Shoes
C.
None

Quiz

3/10
A UI/UX manager is concerned that a recent change in the design of a landing page may be confusing
to visitors.
Which two variables would be used to evaluate the impact of the design change on site traffic to that
landing page? (Choose two.)
Select the answer
2 correct answers
A.
Bounce Rate
B.
Time Spent on Page
C.
Visitors
D.
Entries

Quiz

4/10
Refer to the exhibit.




Certification Exam Adobe Analytics Business Practitioner Expert Adobe Adobe-AD0-E208 3-3227717898



Analyzing results from multinational e-commerce, a data analyst realizes much of the product view
results and orders are being mapped to an "Unspecified" department name.
What is the probable cause?
Select the answer
1 correct answer
A.
Product Department is a classification of product data. These products are not correctly updated
or defined in classifications.
B.
Product View is not the proper metric for Product Department, thus causing the appearance of ®
"Unspecified".
C.
Not all products will have a defined name and department. The "Unspecified" is an expected
behavior.

Quiz

5/10
Exhibit.




Certification Exam Adobe Analytics Business Practitioner Expert Adobe Adobe-AD0-E208 4-3013211584



A business stakeholder receives a Workspace report that indicates that data is incorrect. The sums of
the items in the rows do not match the total metric values of the columns in the unique visitors and
visits report.
Which statement about the report is true?
Select the answer
1 correct answer
A.
The total row in the table does not represent the sum of all the values in the table for unique ®
visitors and visits.
B.
The report includes data from April, and this inflates the totals.
C.
There is a filter applied, and totals are not updated when filters are applied.

Quiz

6/10
The Solution Design Reference (SDR) document states that the expiration setting for eVarl 1 is
"never" and the allocation is Most Recent (Last).
What happens to the persisted value when there is a new value collected for eVar11?
Select the answer
1 correct answer
A.
The new and old values are collected separately.
B.
The old value is overwritten.
C.
The old value is not overwritten.

Quiz

7/10
In which two visualizations is the Anomaly Detection report available? (Choose two.)
Select the answer
2 correct answers
A.
Ranked Freeform Table
B.
Line Visualization by Day
C.
Trended Freeform Table
D.
Line Visualization by Week

Quiz

8/10
Which is a benefit of using a Virtual Report Suite?
Select the answer
1 correct answer
A.
Business users in your organization always see only the segmented data that is relevant to them.
B.
It provides the ability to freely customize variable allocation settings and variable names per
Virtual Report Suite.
C.
Real-time reporting allows users to respond to trends within minutes of data collection.

Quiz

9/10
Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page,
shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:


Certification Exam Adobe Analytics Business Practitioner Expert Adobe Adobe-AD0-E208 5-1548790574



When comparing this information with the Occurrences per Entry Pages report below, it verifies that
the "Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:
Based on both the images and knowledge on the standard metrics of Adobe Analytics, which
statement is correct?
Select the answer
1 correct answer
A.
The Entries metric refers to entries on a given page, and is counted every time the page loads on a
visit.
B.
The Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on
every visit, so there are distortions regarding the period of analysis.
C.
Occurrences refers to all hits associated with a particular entry page, also counting events
triggered throughout the session.

Quiz

10/10
A spike in traffic is observed for a specific day. Knowing that there are no campaigns running, the first
hypothesis is that this is bot traffic.
Which Adobe Analytics tool may be used to identify the IP of the user that contributes to this spike in
traffic without using a custom variable?
Select the answer
1 correct answer
A.
Data Warehouse
B.
Anomaly Detection
C.
Analysis Workspace
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  • Total number of questions:50
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