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Guide for Adobe Target Business Practitioner Expert

Quiz Adobe Target Business Practitioner Expert

Free Test
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Quiz

1/10
When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors’’, and "All
Visitors", the following occurs:
The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is
expecting to see the "US Visitors" Experience.
What might be causing this behavior? (Choose two.)
Select the answer
2 correct answers
A.
The Business Practitioner previously qualified for the "All Visitors' Experience.
B.
The Business Practitioner's geo location does not match conditions for 'US Visitors".
C.
"All Visitors' n a higher priority Experience.
D.
All Audiences must be mutually exclusive, so this Activity is invalid.

Quiz

2/10
For which audience source is It possible to edit the audience definition within Adobe Target?
Select the answer
1 correct answer
A.
Adobe Target predefined audiences
B.
Adobe Experience Cloud audiences
C.
Adobe Target user-defined audiences

Quiz

3/10
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe
Target Business Practitioner to change the audience targeting of an activity? (Choose two.)
Select the answer
2 correct answers
A.
Preferences
B.
Experiences
C.
Targeting
D.
Setup

Quiz

4/10
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons
decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the
task?
Select the answer
1 correct answer
A.
The visual Experience Composer
B.
The Form-based Experience Composer
C.
The SPA Visual Experience Composer

Quiz

5/10
An A/B test has been running for several weeks. Which finding can be used to determine a winner?
Select the answer
1 correct answer
A.
A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator
have been met.
B.
There is a positive lift and the test duration has exceeded the expected time in the Sample Size
Calculator.
C.
The conversion rate for the test experience is greater than that of the control.

Quiz

6/10
Why must primary and secondary success metrics be determined pre-test and not chosen or
adjusted after activation? (Choose two.)
Select the answer
2 correct answers
A.
so that "Conversion Rate of Alternative" can be estimated pre-test
B.
because it is not possible to change your primary goal after the test has started
C.
so that "days to complete test" can be estimated pre-test
D.
to minimize risk of biased metric selection

Quiz

7/10
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
Select the answer
1 correct answer
A.
It depends on the metrics
B.
Activity Conversion
C.
Activity Entry

Quiz

8/10
The optimization team at an e-commerce company recently learned that if the company does not sell
a large proportion of its discontinued products, the company will incur an accounting charge that will
materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do
not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and
Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website.
They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to
the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce
site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
Select the answer
1 correct answer
A.
Increase Revenue Per Visitor (RPV).
B.
Increase 'SALE" link clicks.
C.
Increase Thank You pages visited.

Quiz

9/10
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of
their article pages. Which metric should they focus on improving?
Select the answer
1 correct answer
A.
Bounce Rate
B.
Pages Pet Visit
C.
Time Spent Per Visit

Quiz

10/10
A client is viewing an offer level report for an Automated Personalization activity. What does the
clock icon indicate before the name of each offer?
Select the answer
1 correct answer
A.
The personalization algorithm model requires 24 more hours to complete.
B.
The personalization algorithm model is still building.
C.
The personalization algorithm model has timed out.
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  • Quiz name:Adobe Target Business Practitioner Expert
  • Total number of questions:65
  • Number of questions for the test:50
  • Pass score:80%

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