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Guide for AD0-E555: Adobe Marketo Engage Professional

Quiz AD0-E555: Adobe Marketo Engage Professional

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/ 10

Quiz

1/10
A marketing manager needs to change the channel of an Event Program from Webinar to Seminar.
Within the program, where would the marketing manager make this change?
Select the answer
1 correct answer
A.
Local Assets
B.
Event Actions
C.
Setup tab

Quiz

2/10
Which token would a marketer use to include a unique access URL in a webinar confirmation email?
Select the answer
1 correct answer
A.
{{my.member URL}}
B.
{{member webinar url}}
C.
{{lead.webinar url}}

Quiz

3/10
A marketer is conducting an in-person seminar and needs to send invitation emails, collect
registrations, and check people into the seminar upon arrival.
Which program type would the marketer use to build this seminar?
Select the answer
1 correct answer
A.
Email
B.
Default
C.
Event

Quiz

4/10
To receive marketing emails from a company, a person must sign up via a form submission. Then, an
email will be sent that requires a click to confirm the opt-in.
Which type of opt-in process is being used?
Select the answer
1 correct answer
A.
Single opt-in
B.
Automatic opt-in
C.
Double opt-in

Quiz

5/10
Custom tags can be used for which purpose?
Select the answer
1 correct answer
A.
Using constraints in a Member of Program filter
B.
Filtering the Email Performance report
C.
Filtering the Program Performance report

Quiz

6/10
A marketer is reviewing a Default Program with a channel of Telemarketing. In the Results section of
the program Summary tab, there is a line which reads "Success: 52."
What does this value represent?
Select the answer
1 correct answer
A.
52 people have been called by telemarketing agents and became members of this program.
B.
52 people have been assigned a status marked as Success for this channel.
C.
The Engagement Score of this program is 52

Quiz

7/10
Which type of A/B test would the marketer use to optimize their email's design to increase the email
click rate?
Select the answer
1 correct answer
A.
Whole Email
B.
Subject Line
C.
Date/Time

Quiz

8/10
Which program types are available in Adobe Marketo Engage?
Select the answer
1 correct answer
A.
Drip, Event, Email Send, Default
B.
Event, Engagement, Email, Default
C.
Event, Nurture, Newsletter, Default

Quiz

9/10
Which effect does a paused cadence have on a member of a live Engagement Program?
Select the answer
1 correct answer
A.
The paused member will be removed from the Engagement Program.
B.
The paused member will not receive activated content in the next cast
C.
The paused member will receive activated content in the next cast.

Quiz

10/10
A marketer builds a Default Program containing a form and a local Adobe Marketo Engage landing
page. A new person fills out this form.
What are two ways this action would affect the person in Adobe Marketo Engage? (Choose two.)
Select the answer
2 correct answers
A.
The person would be considered Anonymous in the Database,
B.
This program would be set as acquiring the new person.
C.
The person's communication preferences would be automatically set.
D.
The person would become a member of the program.
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  • Quiz name:AD0-E555: Adobe Marketo Engage Professional
  • Total number of questions:55
  • Number of questions for the test:50
  • Pass score:80%

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