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Guide for Adobe Real-Time CDP Technical Practitioner

Quiz Adobe Real-Time CDP Technical Practitioner

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Quiz

1/10
After successfully ingesting profile data from a CRM system into AER a user creates a segment using
profile attributes from the same uploaded dat

a. The Segment Ul shows an estimated audience size of zero.
Which two actions can the user take to view the correct segment size? (Choose two.)
Select the answer
2 correct answers
A.
Disable and re-enable the dataset for profile
B.
Use on-demand evaluation
C.
Wait for the next scheduled evaluation
D.
Change the primary identifier of the dataset

Quiz

2/10
A company collects customer mobile numbers into AEP from multiple sources. One of the sources
does not provide reliable dat
a. The company will only use the unreliable data source as a backup source.
Which AEP feature should be used to meet this requirement?
Select the answer
1 correct answer
A.
Union schema
B.
Identity namespace
C.
Merge policy

Quiz

3/10
What must be defined for a destination to connect policies with data labels to enable data usage
enforcement for that destination?
Select the answer
1 correct answer
A.
Marketing actions
B.
Governance policy
C.
Sensitive data labels

Quiz

4/10
A B2B company wants to invite current customers who have logged into their account in the last 90
days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message,
and email invitation:
The B2B company has client information available in the following data sources:
• Adobe Analytics
• Adobe Experience Platform
• Adobe Audience Manager
• Adobe Campaign Standard
• Adobe Experience Manager
• CRM
Which steps should the B2B company take to send the communications?
Select the answer
1 correct answer
A.
1. Ingest the CRM data into Analytics
2. Create segment for clients who have logged in within the last 90 days from Chicago, IL In Analytics
send data into AEP dataset
3. Create segment in AEP-CDP that matches business requirements
4. Share the segment with Adobe Campaign Standard
B.
1. Ingest the CRM data into Analytics and Audience manager
2. Create segment for clients who have logged in within the last 90 days in Analytics and send data
into AEP dataset
3. Create segment for clients who are from Chicago, IL in Audience Manager and send into AEP
dataset
4. Make sure profile merge policies use current data in AEP
5. Create segment in AEP-CDP that matches business requirements
6. Share the segment with Adobe Campaign Standard
C.
1. Ingest the CRM data into Analytics and Audience manager
2. Create segment for clients who have logged in within the last 90 days in Analytics and send data
into AEP dataset
3. Create segment for clients who are from Chicago, IL in Audience Manager and send Into AEP
dataset
4. Make sure profile merge policies use current data in AEP
5. Create segment in AEP-CDP that matches business requirements
6. Share the segment with Adobe Campaign Standard
D.
1. Onboard the CRM data into AEP dataset
2. Create segment in AEP-CDP that matches business requirements
3. Share the segment with Adobe Campaign Standard

Quiz

5/10
An e-commerce company wants to use the Experience Platform Real-time CDP to contact known
prospects or customers who abandon before checking out.
The following data sources are available to be imported:
• CRM system of customers
• Adobe Analytics
• Order Processing System detailing orders
The retailer uses the following tools to market to customers:
• Email
• Google Display Ads
• Adobe Target for personalization
Known prospects are defined as people who have provided an email address.
Which workflow should be used?
Select the answer
1 correct answer
A.
1. Import customer data into the profile
2. Set up Adobe Analytics as a source
3. Use segmentation to find profiles with email address and visited a product page and added to cart
but did not complete checkout
4. Send the segment of Abandon customers to Campaign and Target
B.
1. Import customer data into the profile
2. Set up Adobe Analytics as a source
3. Use segmentation to find customers who have visited a product page and added to cart but did not
complete checkout
4. Send the segment of Abandon customers to Campaign and Target
C.
1. Import customer data into the profile
2. Set up Order Processing System detailing orders
3. Use segmentation to find customers who have visited a product page and added to cart but did not
order
4. Send the segment of Abandon customers to Campaign and Target

Quiz

6/10
A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days
typically spend 20% more. The company wants to use the Experience Platform to remind customers
to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be
changed 2 weeks before delivery.
The company has the following data sources available to be imported:
• CRM system of customers
• Order Processing System detailing orders
• Product Catalog via Magento
• Adobe Analytics
The company uses the following tools to market to customers:
• Email
• Google Display Ads
• Facebook
• Adobe Target for personalization
How should the engineer set up the segment?
Select the answer
1 correct answer
A.
emailOptlnFlag = Yes AND Order Contains "Bacon* AND NextDeliveryDate > 14 days
B.
Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days AND LastWebVisit < 7 Days
C.
emailOptlnFlag = Yes AND Last 3 Orders Do not Contain 'Bacon" AND NextDeliveryDate > 14 days
D.
Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days

Quiz

7/10
After mapping a segment to an external destination, the user notices in the dataflow run tab that
some of the identities have been excluded.
What are two things that could cause this issue? (Choose two.)
Select the answer
2 correct answers
A.
Some identities were not recognized by the destination
B.
Some identities were missing attributes
C.
Some identities were not enabled for activation
D.
Some identities were not meeting consent policies

Quiz

8/10
A global retailer wants to send promotional discount offers to the following:
Existing customers who are:
• Within 50 miles of their nearest store
• Have made one of the following:
• Visits to the website more than 3 times in the last 2 weeks
• Purchase of items worth more than $200 in the last 2 months
• Have high propensity to purchase
This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be
sent via email.
They have made the following digital investment:
• Adobe Experience Platform
• Adobe Audience Manager
• Adobe Analytics
• Adobe Campaign
• Adobe Target
• Adobe Advertising Cloud
• CRM
Which steps should the retailer take to meet the requirement?
Select the answer
1 correct answer
A.
1. Onboard CRM data into AEP
2. Create Adobe Analytics and AAM source connection in AEP
3. Create segment in Adobe Target for visitors with high propensity score to purchase
4. Import segment in AEP and combine with web visits, distance from store, and purchase order data
attributes
5. Share segment with Adobe Advertising Cloud
B.
1. Onboard CRM data into AEP
2. Create Adobe Analytics source connection In AEP
3. Share AEP data with AAM
4. Use Look-Alike Modeling in AAM to create the segment
5. Share segment with Target and Campaign
C.
1. Onboard CRM data into AEP
2. Create segment in Adobe Target for visitors with high propensity score to purchase
3. Import segment in AEP and combine with web visits, distance from store, and purchase order data
attributes
4. Share segment across Adobe Experience Cloud
D.
1. Onboard CRM data into AEP
2. Create Adobe Analytics source connection In AEP
3. Build and deploy a propensity score model in data science workspace
4. Create segment in AEP using the propensity score, web visits, distance from store, and purchase
order data attributes
5. Share segment with Adobe Campaign

Quiz

9/10
A clothing company is based in Canada. A marketer at the company wants to launch a summer sale
email campaign to target customers who have browsed for any summer clothing in the last 90 days.
The marketer wants to send out the campaign on August 1.
The company sells the following summer products:
• Sandals
• Swimwear
• T-shirts
• Shorts
The available attributes are: customer_hobbies email opt in
The available events are:
producLbrowse
product_category
itemjd
How should the marketer configure this campaign?
Select the answer
1 correct answer
A.
For attributes select: email opt in = YES
For events select:
product.browse = last 90 days
producLcategory = sandals, swimwear, tshlrts. shorts
Save the segment and schedule the export for 8/1
For attributes select: email opt in = YES
B.
For attributes select: email opt in = YES
For events select:
product.browse = last 90 days
product.category = Sandals, Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31
For attributes select: email opt in = NO
C.
For events select:
product.browse = last 90 days
product.category = Sandals. Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31
D.
For events select:
item_id = 1221
product_category = Sandals, Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31

Quiz

10/10
Which three menu options can be used to validate and monitor a destination? (Choose three.)
Select the answer
3 correct answers
A.
Systems View
B.
Catalog
C.
Overview
D.
Browse
E.
Services
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  • Quiz name:Adobe Real-Time CDP Technical Practitioner
  • Total number of questions:33
  • Number of questions for the test:50
  • Pass score:80%

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