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Guide for IIBA Certification in Business Data Analytics

Quiz IIBA Certification in Business Data Analytics

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/ 10

Quiz

1/10
The analytics team has been asked to determine if the organization should launch their highest
revenue generating product into the North American market. To date, this has only been available in
Eastern Europe. To answer this, the team formulates several research questions, including:
Select the answer
1 correct answer
A.
What product launch related costs can we expect?
B.
How much revenue does the product generate in Eastern Europe?
C.
Why does management need to know this?
D.
Do existing customers really like the product?

Quiz

2/10
An analyst has just completed building a data model that shows the table structures including table
names, table relationships
with primary and foreign keys and column names with respective data types. What type of data
model has the analyst just built?
Select the answer
1 correct answer
A.
Physical
B.
Hierarchical
C.
Conceptual
D.
Logical

Quiz

3/10
The analytics team is identifying research questions to address a business problem. The business
analysis professional reminds the
team that the most important dimension to consider is the:
Select the answer
1 correct answer
A.
Sources of data
B.
Quality of the data
C.
Timeframe of analysis
D.
Measurement scale

Quiz

4/10
An analyst at a supermarket chain has been asked to extract data from multiple data sources to

complete a study on customer
spending habits. The analyst is going to query data from various databases. Which statement is true
about database querying?
Select the answer
1 correct answer
A.
Querying can be used to create predictive data models
B.
Irrespective of the querying language used, data results retrieved are always in a tabular format
C.
A querying language is independent of the type of database being used
D.
Querying is a structured way of searching, manipulating and managing data

Quiz

5/10
A lab is conducting a study on protein interactions. They have used the data to create a graph
visualization. In graph visualization, what would a layout be?
Select the answer
1 correct answer
A.
A single data point
B.
A link between two data points
C.
A dedicated algorithm that calculates the node positions
D.
A collection of data points and links

Quiz

6/10
An analyst at a bank is trying to identify research questions for an analytical study on top customer
issues across branches. During an interview with a branch manager, the analyst asks the manager
what their top customer concerns are relating to this branch?

After the manager's reply, the analyst asks a follow up question on how their top customer concerns
compare against the top customer concerns across all branches? Was the analyst's follow-up
question valid?
Select the answer
1 correct answer
A.
No, there is no value comparing the results of a single branch with results across all
branches
B.
Yes, it builds on the previous question and allows the analyst to identify branch-specific
concerns
C.
No, the question is not valid in this particular scenario
D.
Yes, only for the purpose of ensuring that the manager is aware of the company-wide
reports

Quiz

7/10
Interested in experimenting with analytics, a manufacturing company hires an analyst to see how the
capability can be developed within its organization. The analyst is getting started and recognizes the
need to show value from the onset of their work to gain upper management's trust and future
funding. What action will accomplish these objectives?
Select the answer
1 correct answer
A.
Solve the biggest problem the organization has first to quickly grab the support and
attention of senior management
B.
Develop a question that can be answered quickly regardless of alignment to strategy, just
to get started
C.
Develop a meaningful question that can be answered with data the company already has in
its possession
D.
Perform a market analysis to understand how competitors are using analytics and then
launch a similar initiative

Quiz

8/10
A large car manufacturer is interested in comparing the number of sales for a specific model of
electric car across all 50 US states.
The data analytics team sourced and acquired the data, and the business analyst created the model
to compare sales across states.
In a meeting to review the results, the feedback received included several complaints concerning an
inability to distinguish the number of sales per state. What model would result in such confusion?
Select the answer
1 correct answer
A.
Bullet chart
B.
Dual axis chart
C.
Bar chart
D.
Pie chart

Quiz

9/10
The definition of data elements is different across various data sources. The organization is looking to
improve the usability of data across the organization. Which practice would help address this
problem?
Select the answer
1 correct answer
A.
Data governance
B.
Data quality
C.
Data architecture
D.
Data ethics

Quiz

10/10
Insights based on the data collected indicate that a multi-national company could increase its sales of
a mature product by reducing its price by 20% which would result in increased revenues of 2% over a
6-month period. The team recommends this as an appropriate goal for its organization. This is
considered a good goal because:
Select the answer
1 correct answer
A.
It meets all the criteria for a well-defined objective
B.
The organization can derive additional revenue from the product
C.
It indicates that the company does not have to incur costs associated with retiring this
product
D.
Management will be pleased that the mature product can still contribute to revenue
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Info quiz:

  • Quiz name:IIBA Certification in Business Data Analytics
  • Total number of questions:152
  • Number of questions for the test:50
  • Pass score:80%

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