Quiz about Certification Exam, Microsoft, Microsoft Dynamics 365 Customer Insights (Data) Specialist

Question 1

DRAG DROP

You are a Customer Data Platform Specialist. You are implementing an incremental refresh in
audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights
using Power Query. You need to configure an incremental refresh for data sources.

Which four actions should you perform in sequence to meet this requirement? To answer, move the
appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Accepted Answer

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Question 2

You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone
numbers be added to the customer profile in audience insights. The customer cellphone numbers are
stored in a separate table in the Azure Gen 2 Storage Account.

You decide to create the data source(s) needed in audience insights.

Which statements best describes the steps needed to ingest the required data to audience insights?

Accepted Answer

In audience insights, add data source and select Azure data lake storage as an import method,
enter \"cellPhoneJoyalty1 as a data source name, and then enter the container name and method to
authenticate. Repeat the same steps for other tables.

Answer

In audience insights, under Data, select Data Sources, add data source and select Azure data lake
storage as an import method, enter name as \"Loyalty Cell Phone' and enter storage account name to
authenticate. Repeat the steps for other tables.

Answer

In audience insights, select Data Sources, add data source, enter \"CellPhone" in the name field
and click Next.

Answer

In audience insights, add data source and select Microsoft Dataverse as an import method, enter
\"CellPhoneloyalty" as a data source name.

Question 3

DRAG DROP

You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the
organization’s Azure Data Lake. You need to enable data profiling for the entity within the data
source while creating it.

Which three actions should you perform in sequence to meet this requirement? To answer, move the
appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Accepted Answer

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Question 4

You are a Customer Data Platform Specialist. The marketing team wants to send personalized
marketing emails to customers, but the customer FullName attribute has not been correctly
populated as part of the profile unification process.

You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and
cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type.
Audience insights automatically merges these fields into the FullName attribute on the Merge page.

What action should you perform to make sure the merged FullName field contains the most trusted
data available?

Accepted Answer

Edit the merged FullName field, combine fields by importance, and manually rank the source
entities.

Answer

Edit the merged FullName field and combine fields by most recent based on timestamp in the
source entity.

Answer

Edit the merged FullName field and combine fields by least recent based on timestamp in the
source entity.

Answer

Separate the fields in the merged FullName field, create a new field, and add attributes in priority
order.

Question 5

DRAG DROP

You are a Customer Data Platform Specialist. You are asked to create a household cluster to group
profiles that share a set of demographic data points.

Which three actions should you perform in sequence to configure a household cluster? To answer,
move the appropriate actions from the list of actions to the answer area and arrange them in the
correct order.

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Accepted Answer

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Question 6

You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have
complained that they are not able to quickly find customers using main demographic data points. You
must ensure users are able to search customers using any of the available fields.

Which two statements define the actions that should be completed to satisfy this requirement? Each
option represents a partial solution.

NOTE: Each correct selection is worth one point.

Accepted Answer

Validate you have access to edit the Search and index pages in audience insights.

Accepted Answer

On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address,
and DOB fields to Index. Click Save and Run.

Answer

You must run Merge in order to view the newly added fields on the customer profile.

Answer

On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to
Index. Click Save and Run.

Question 7

You are a Customer Data Platform Specialist. You need to design a process to share the unified
customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing
list generation.

Which two conditions must be met to export segments needed by the sales team to the D365 Sales
app? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Accepted Answer

In order to export segment of customers who have DOB to Dynamics 365 Sales to create
marketing lists, a connection to the Dynamics 365 Sales environment must be configured.

Accepted Answer

Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and
included in the unified customer profile.

Answer

Contacts do not have to be present in Dynamics 365 Sales because the export process will create
new contact records if they do not already exist.

Answer

In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a
connection to the Dynamics 365 Sales environment must be configured.

Question 8

You are a Customer Data Platform Specialist. The sales team asks you for an update on its
requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.

Which validation is necessary to satisfy the sales team’s requirement?

Accepted Answer

Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with
any other email from a different source.

Answer

Validate ecom_email field is part of the Customer entity profile, and it is not merged with any
other email from a different source.

Answer

Validate email field is part of the Loyalty Member entity and can be used as a filter when building
a segment for export to Dynamics 365 Sales

Answer

Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the
proper filter is applied.

Question 9

You are a Customer Data Platform Specialist. You need to create an additional audience insights
environment based on the existing configuration in the development environment.

Which two statements are correct when creating an additional environment with limited amount of
required configuration? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Accepted Answer

In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting
environment, and select DEV1 from the list.

Accepted Answer

In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.

Answer

In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.

Answer

In the Create New Environment dialog window, enter *UAT1\" name. Check Copy from exiting
environment and select "Dev° from the option set.

Question 10

You need to begin planning how to address the marketing team's requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be
required in BYAE's Dynamics 365 Customer Insights environment?

Accepted Answer

4

Answer

2

Answer

3

Answer

5

Quiz Microsoft Dynamics 365 Customer Insights (Data) Specialist

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