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Quiz
Question 1/101/10
What does PRINCE2 Agile identify as a 'concept'?
Select the answer:Select the answer
1 correct answerA.
Prioritizing what needs to be delivered.
B.
Trusting and not blaming others.
C.
Setting tolerances for each project objective to establish limits of authority.
D.
Using daily stand-up meetings and user stories.
Quiz
Question 2/102/10
Which describes a characteristic of business as usual (BAU) work?
Select the answer:Select the answer
1 correct answerA.
Lists of routine modifications, received regularly during the life of existing products. )
B.
A new team selected to address a specific problem or opportunity.
C.
A collection of difficult tasks that are managed together.
D.
A delivery which is part of a larger programme of work.
Quiz
Question 3/103/10
Which BEST describes an agile method or approach that can be integrated with PRINCE2 Agile?
Select the answer:Select the answer
1 correct answerA.
Encouraging system improvement through visualization and controlling work in progress.
B.
Providing guidance on tailoring any applicable principles, themes and processes.
C.
Reducing quality testing in order to deliver within agreed deadlines.
D.
Favoring processes and tools over individuals and interactions.
Quiz
Question 4/104/10
Which is consistent with the eight guidance points of PRINCE2 Agile?
Select the answer:Select the answer
1 correct answerA.
The project manager role is NOT required when incorporating IT-only frameworks.
B.
The project manager role is NOT defined by Scrum or Kanban.
C.
Working in an agile way removes the need for a project manager.
D.
A project manager is indicative of a 'command and control' culture.
Quiz
Question 5/105/10
Which is a benefit that can be realized by a PRINCE2 organization seeking to adopt PRINCE2 Agile?
Select the answer:Select the answer
1 correct answerA.
Comprehensive documentation is reduced as working software is a priority.
B.
Reduced number of roles by combining project manager with team manager.
C.
Lower cost of ownership throughout the life of the project's delivered product(s).
D.
Improved maintenance of a business case throughout the project
Quiz
Question 6/106/10
Which is a reason for 'blending and weaving' PRINCE2 with agile at all levels within a project?
Select the answer:Select the answer
1 correct answerA.
To adjust a 'command and control' culture for product delivery.
B.
Projects should be established with the intention of NOT delivering everything.
C.
To allow teams to self-organize whilst staying in control.
D.
PRINCE2 Agile is NOT a substitute for PRINCE2.
Quiz
Question 7/107/10
Project scenario - Get fit with football!
(Note: The companies and people within the scenario are fictional)
Introduction
A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The
tournament will contribute towards achieving the targets set by a national initiative to improve the
fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be
achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be
covered through fees paid by teams registered to take part in the tournament, sponsorship and
monies raised during the day. Any surplus would be used for the maintenance of local sports centres.
Teams can register under one of several age groups for both boys and girls. In addition, family
members are asked to attend to provide support.
This sports event is designed to be a family day out. The football tournament will have an event
village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The
tournament will take place on the LGA-owned football pitches near the centre of the town, although
space is somewhat limited.
Scope
The initial scope of the project includes:
a marketing campaign to promote the event;
a celebrity to open the event;
a website to provide information about the event and handle applications;
an event village to support the 'family day out';
the training of LGA staff as volunteers to run and support the event;
back-office processes to handle the applications;
fundraising to cover the cost of the event.
The project has been set up with four work streams to deliver this work:
1. Marketing
2. Website
3. Event Village
4. Staff Training
Project Background
The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The
project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre
of town has been given to the project for the entire duration. The office is across the corridor from
the Marketing Department and the project manager has already put a sign on the door that says
'Mission Control'.
Timeline
An initial timeline has been suggested and is shown in the following diagram. The timeline may
evolve due to the agile ways of working. The timeline shows how work streams are broken down into
work packages and/or timeboxes.
Marketing - Additional information
The marketing campaign has two key areas to promote:
1. The event itself including the football tournament, event village and fundraising activities.
2. The LGA's long term aim to improve the fitness of children under the age of 16.
The Marketing Team has received some initial Scrum training but is unsure how it can be applied to
their marketing work.
The Marketing Team is keen that the project manager provides them with a clear brief for the
campaign before they spend too much time on it.
They have experience of working with a variety of marketing channels, although they are not sure
which channel(s) will work most effectively to promote this type of event, and in particular to
promote the LGA's longer term health aims.
The Marketing Team is not clear on the priority to assign to the two aims for the event.
The Marketing Team will publish advertisements and/or promotional material every week, with
more information in each issue to keep the message up to date.
Nine releases are scheduled at the end of each of the nine week-long timeboxes.
The nine timeboxes within the marketing work stream are scheduled to include:
advertisements:
a radio interview;
production of a hand-out/flyer;
banners and signs to put up around the town and at the event;
the provision of a website and social media content;
promotional posters to be displayed by local businesses.
Using the Project Scenario and Marketing Additional information, answer the following question:
Which approach BEST outlines how to apply the 'continued business justification' principle during the
initiation stage?
(Note: The companies and people within the scenario are fictional)
Introduction
A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The
tournament will contribute towards achieving the targets set by a national initiative to improve the
fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be
achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be
covered through fees paid by teams registered to take part in the tournament, sponsorship and
monies raised during the day. Any surplus would be used for the maintenance of local sports centres.
Teams can register under one of several age groups for both boys and girls. In addition, family
members are asked to attend to provide support.
This sports event is designed to be a family day out. The football tournament will have an event
village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The
tournament will take place on the LGA-owned football pitches near the centre of the town, although
space is somewhat limited.
Scope
The initial scope of the project includes:
a marketing campaign to promote the event;
a celebrity to open the event;
a website to provide information about the event and handle applications;
an event village to support the 'family day out';
the training of LGA staff as volunteers to run and support the event;
back-office processes to handle the applications;
fundraising to cover the cost of the event.
The project has been set up with four work streams to deliver this work:
1. Marketing
2. Website
3. Event Village
4. Staff Training
Project Background
The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The
project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre
of town has been given to the project for the entire duration. The office is across the corridor from
the Marketing Department and the project manager has already put a sign on the door that says
'Mission Control'.
Timeline
An initial timeline has been suggested and is shown in the following diagram. The timeline may
evolve due to the agile ways of working. The timeline shows how work streams are broken down into
work packages and/or timeboxes.
Marketing - Additional information
The marketing campaign has two key areas to promote:
1. The event itself including the football tournament, event village and fundraising activities.
2. The LGA's long term aim to improve the fitness of children under the age of 16.
The Marketing Team has received some initial Scrum training but is unsure how it can be applied to
their marketing work.
The Marketing Team is keen that the project manager provides them with a clear brief for the
campaign before they spend too much time on it.
They have experience of working with a variety of marketing channels, although they are not sure
which channel(s) will work most effectively to promote this type of event, and in particular to
promote the LGA's longer term health aims.
The Marketing Team is not clear on the priority to assign to the two aims for the event.
The Marketing Team will publish advertisements and/or promotional material every week, with
more information in each issue to keep the message up to date.
Nine releases are scheduled at the end of each of the nine week-long timeboxes.
The nine timeboxes within the marketing work stream are scheduled to include:
advertisements:
a radio interview;
production of a hand-out/flyer;
banners and signs to put up around the town and at the event;
the provision of a website and social media content;
promotional posters to be displayed by local businesses.
Using the Project Scenario and Marketing Additional information, answer the following question:
Which approach BEST outlines how to apply the 'continued business justification' principle during the
initiation stage?
Select the answer:Select the answer
1 correct answerA.
Plan to publish a simple advertisement within a few days of timebox one to get feedback.
B.
Request that the Head of the LGA confirms that the funding is available.
C.
Plan a 'Design the Best Poster' competition in schools to encourage fitness awareness in children.
D.
Define a brief for the marketing campaign with costings for the use of each marketing approach.
Quiz
Question 8/108/10
Project scenario - Get fit with football!
(Note: The companies and people within the scenario are fictional)
Introduction
A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The
tournament will contribute towards achieving the targets set by a national initiative to improve the
fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be
achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be
covered through fees paid by teams registered to take part in the tournament, sponsorship and
monies raised during the day. Any surplus would be used for the maintenance of local sports centres.
Teams can register under one of several age groups for both boys and girls. In addition, family
members are asked to attend to provide support.
This sports event is designed to be a family day out. The football tournament will have an event
village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The
tournament will take place on the LGA-owned football pitches near the centre of the town, although
space is somewhat limited.
Scope
The initial scope of the project includes:
a marketing campaign to promote the event;
a celebrity to open the event;
a website to provide information about the event and handle applications;
an event village to support the 'family day out';
the training of LGA staff as volunteers to run and support the event;
back-office processes to handle the applications;
fundraising to cover the cost of the event.
The project has been set up with four work streams to deliver this work:
1. Marketing
2. Website
3. Event Village
4. Staff Training
Project Background
The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The
project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre
of town has been given to the project for the entire duration. The office is across the corridor from
the Marketing Department and the project manager has already put a sign on the door that says
'Mission Control'.
Timeline
An initial timeline has been suggested and is shown in the following diagram. The timeline may
evolve due to the agile ways of working. The timeline shows how work streams are broken down into
work packages and/or timeboxes.
Marketing - Additional information
The marketing campaign has two key areas to promote:
1. The event itself including the football tournament, event village and fundraising activities.
2. The LGA's long term aim to improve the fitness of children under the age of 16.
The Marketing Team has received some initial Scrum training but is unsure how it can be applied to
their marketing work.
The Marketing Team is keen that the project manager provides them with a clear brief for the
campaign before they spend too much time on it.
They have experience of working with a variety of marketing channels, although they are not sure
which channel(s) will work most effectively to promote this type of event, and in particular to
promote the LGA's longer term health aims.
The Marketing Team is not clear on the priority to assign to the two aims for the event.
The Marketing Team will publish advertisements and/or promotional material every week, with
more information in each issue to keep the message up to date.
Nine releases are scheduled at the end of each of the nine week-long timeboxes.
The nine timeboxes within the marketing work stream are scheduled to include:
advertisements:
a radio interview;
production of a hand-out/flyer;
banners and signs to put up around the town and at the event;
the provision of a website and social media content;
promotional posters to be displayed by local businesses.
Using the Project Scenario and Marketing Additional information, answer the following question:
The project manager recommends that Stage 2 should be broken down further with more stage
boundaries linked to the weekly publication of a newspaper advertisement.
Using the Timeline, which statement BEST evaluates this proposal in relation to the 'manage by
stages' principle?
(Note: The companies and people within the scenario are fictional)
Introduction
A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The
tournament will contribute towards achieving the targets set by a national initiative to improve the
fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be
achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be
covered through fees paid by teams registered to take part in the tournament, sponsorship and
monies raised during the day. Any surplus would be used for the maintenance of local sports centres.
Teams can register under one of several age groups for both boys and girls. In addition, family
members are asked to attend to provide support.
This sports event is designed to be a family day out. The football tournament will have an event
village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The
tournament will take place on the LGA-owned football pitches near the centre of the town, although
space is somewhat limited.
Scope
The initial scope of the project includes:
a marketing campaign to promote the event;
a celebrity to open the event;
a website to provide information about the event and handle applications;
an event village to support the 'family day out';
the training of LGA staff as volunteers to run and support the event;
back-office processes to handle the applications;
fundraising to cover the cost of the event.
The project has been set up with four work streams to deliver this work:
1. Marketing
2. Website
3. Event Village
4. Staff Training
Project Background
The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The
project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre
of town has been given to the project for the entire duration. The office is across the corridor from
the Marketing Department and the project manager has already put a sign on the door that says
'Mission Control'.
Timeline
An initial timeline has been suggested and is shown in the following diagram. The timeline may
evolve due to the agile ways of working. The timeline shows how work streams are broken down into
work packages and/or timeboxes.
Marketing - Additional information
The marketing campaign has two key areas to promote:
1. The event itself including the football tournament, event village and fundraising activities.
2. The LGA's long term aim to improve the fitness of children under the age of 16.
The Marketing Team has received some initial Scrum training but is unsure how it can be applied to
their marketing work.
The Marketing Team is keen that the project manager provides them with a clear brief for the
campaign before they spend too much time on it.
They have experience of working with a variety of marketing channels, although they are not sure
which channel(s) will work most effectively to promote this type of event, and in particular to
promote the LGA's longer term health aims.
The Marketing Team is not clear on the priority to assign to the two aims for the event.
The Marketing Team will publish advertisements and/or promotional material every week, with
more information in each issue to keep the message up to date.
Nine releases are scheduled at the end of each of the nine week-long timeboxes.
The nine timeboxes within the marketing work stream are scheduled to include:
advertisements:
a radio interview;
production of a hand-out/flyer;
banners and signs to put up around the town and at the event;
the provision of a website and social media content;
promotional posters to be displayed by local businesses.
Using the Project Scenario and Marketing Additional information, answer the following question:
The project manager recommends that Stage 2 should be broken down further with more stage
boundaries linked to the weekly publication of a newspaper advertisement.
Using the Timeline, which statement BEST evaluates this proposal in relation to the 'manage by
stages' principle?
Select the answer:Select the answer
1 correct answerA.
It applies the principle well because short stage boundaries provide more opportunity for inter- team collaboration.
B.
It applies the principle well because short stage boundaries will enable the project to fail-fast and learn-fast.
C.
It applies the principle poorly because stage boundaries should be set at the beginning of each new timebox.
D.
It applies the principle poorly because the stage boundaries should typically be monthly on a three-month project.
Quiz
Question 9/109/10
Project scenario - Get fit with football!
(Note: The companies and people within the scenario are fictional)
Introduction
A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The
tournament will contribute towards achieving the targets set by a national initiative to improve the
fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be
achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be
covered through fees paid by teams registered to take part in the tournament, sponsorship and
monies raised during the day. Any surplus would be used for the maintenance of local sports centres.
Teams can register under one of several age groups for both boys and girls. In addition, family
members are asked to attend to provide support.
This sports event is designed to be a family day out. The football tournament will have an event
village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The
tournament will take place on the LGA-owned football pitches near the centre of the town, although
space is somewhat limited.
Scope
The initial scope of the project includes:
a marketing campaign to promote the event;
a celebrity to open the event;
a website to provide information about the event and handle applications;
an event village to support the 'family day out';
the training of LGA staff as volunteers to run and support the event;
back-office processes to handle the applications;
fundraising to cover the cost of the event.
The project has been set up with four work streams to deliver this work:
1. Marketing
2. Website
3. Event Village
4. Staff Training
Project Background
The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The
project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre
of town has been given to the project for the entire duration. The office is across the corridor from
the Marketing Department and the project manager has already put a sign on the door that says
'Mission Control'.
Timeline
An initial timeline has been suggested and is shown in the following diagram. The timeline may
evolve due to the agile ways of working. The timeline shows how work streams are broken down into
work packages and/or timeboxes.
Marketing - Additional information
The marketing campaign has two key areas to promote:
1. The event itself including the football tournament, event village and fundraising activities.
2. The LGA's long term aim to improve the fitness of children under the age of 16.
The Marketing Team has received some initial Scrum training but is unsure how it can be applied to
their marketing work.
The Marketing Team is keen that the project manager provides them with a clear brief for the
campaign before they spend too much time on it.
They have experience of working with a variety of marketing channels, although they are not sure
which channel(s) will work most effectively to promote this type of event, and in particular to
promote the LGA's longer term health aims.
The Marketing Team is not clear on the priority to assign to the two aims for the event.
The Marketing Team will publish advertisements and/or promotional material every week, with
more information in each issue to keep the message up to date.
Nine releases are scheduled at the end of each of the nine week-long timeboxes.
The nine timeboxes within the marketing work stream are scheduled to include:
advertisements:
a radio interview;
production of a hand-out/flyer;
banners and signs to put up around the town and at the event;
the provision of a website and social media content;
promotional posters to be displayed by local businesses.
Using the Project Scenario and Marketing Additional information, answer the following question:
The senior user has specified a second charity to which any proceeds should be donated. All
marketing material to be used from now onwards must promote the new charity. Banners promoting
only the first charity have already been produced, delivered and approved in a previous timebox. The
effort to add the new logo to the existing banners is low.
How should the Marketing Team respond to this change with respect to the banners already created?
(Note: The companies and people within the scenario are fictional)
Introduction
A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The
tournament will contribute towards achieving the targets set by a national initiative to improve the
fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be
achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be
covered through fees paid by teams registered to take part in the tournament, sponsorship and
monies raised during the day. Any surplus would be used for the maintenance of local sports centres.
Teams can register under one of several age groups for both boys and girls. In addition, family
members are asked to attend to provide support.
This sports event is designed to be a family day out. The football tournament will have an event
village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The
tournament will take place on the LGA-owned football pitches near the centre of the town, although
space is somewhat limited.
Scope
The initial scope of the project includes:
a marketing campaign to promote the event;
a celebrity to open the event;
a website to provide information about the event and handle applications;
an event village to support the 'family day out';
the training of LGA staff as volunteers to run and support the event;
back-office processes to handle the applications;
fundraising to cover the cost of the event.
The project has been set up with four work streams to deliver this work:
1. Marketing
2. Website
3. Event Village
4. Staff Training
Project Background
The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The
project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre
of town has been given to the project for the entire duration. The office is across the corridor from
the Marketing Department and the project manager has already put a sign on the door that says
'Mission Control'.
Timeline
An initial timeline has been suggested and is shown in the following diagram. The timeline may
evolve due to the agile ways of working. The timeline shows how work streams are broken down into
work packages and/or timeboxes.
Marketing - Additional information
The marketing campaign has two key areas to promote:
1. The event itself including the football tournament, event village and fundraising activities.
2. The LGA's long term aim to improve the fitness of children under the age of 16.
The Marketing Team has received some initial Scrum training but is unsure how it can be applied to
their marketing work.
The Marketing Team is keen that the project manager provides them with a clear brief for the
campaign before they spend too much time on it.
They have experience of working with a variety of marketing channels, although they are not sure
which channel(s) will work most effectively to promote this type of event, and in particular to
promote the LGA's longer term health aims.
The Marketing Team is not clear on the priority to assign to the two aims for the event.
The Marketing Team will publish advertisements and/or promotional material every week, with
more information in each issue to keep the message up to date.
Nine releases are scheduled at the end of each of the nine week-long timeboxes.
The nine timeboxes within the marketing work stream are scheduled to include:
advertisements:
a radio interview;
production of a hand-out/flyer;
banners and signs to put up around the town and at the event;
the provision of a website and social media content;
promotional posters to be displayed by local businesses.
Using the Project Scenario and Marketing Additional information, answer the following question:
The senior user has specified a second charity to which any proceeds should be donated. All
marketing material to be used from now onwards must promote the new charity. Banners promoting
only the first charity have already been produced, delivered and approved in a previous timebox. The
effort to add the new logo to the existing banners is low.
How should the Marketing Team respond to this change with respect to the banners already created?
Select the answer:Select the answer
1 correct answerA.
Handle it at the detailed level using the quality criteria in the product description for the banner.
B.
Treat it as an item NOT meeting the specification which the banner supplier should rectify.
C.
Escalate it to the project board as a request to change the detail of an existing product.
D.
Address it when planning and prioritizing the work in the current or next timebox.
Quiz
Question 10/1010/10
Project scenario - Get fit with football!
(Note: The companies and people within the scenario are fictional)
Introduction
A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The
tournament will contribute towards achieving the targets set by a national initiative to improve the
fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be
achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be
covered through fees paid by teams registered to take part in the tournament, sponsorship and
monies raised during the day. Any surplus would be used for the maintenance of local sports centres.
Teams can register under one of several age groups for both boys and girls. In addition, family
members are asked to attend to provide support.
This sports event is designed to be a family day out. The football tournament will have an event
village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The
tournament will take place on the LGA-owned football pitches near the centre of the town, although
space is somewhat limited.
Scope
The initial scope of the project includes:
a marketing campaign to promote the event;
a celebrity to open the event;
a website to provide information about the event and handle applications;
an event village to support the 'family day out';
the training of LGA staff as volunteers to run and support the event;
back-office processes to handle the applications;
fundraising to cover the cost of the event.
The project has been set up with four work streams to deliver this work:
1. Marketing
2. Website
3. Event Village
4. Staff Training
Project Background
The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The
project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre
of town has been given to the project for the entire duration. The office is across the corridor from
the Marketing Department and the project manager has already put a sign on the door that says
'Mission Control'.
Timeline
An initial timeline has been suggested and is shown in the following diagram. The timeline may
evolve due to the agile ways of working. The timeline shows how work streams are broken down into
work packages and/or timeboxes.
Marketing - Additional information
The marketing campaign has two key areas to promote:
1. The event itself including the football tournament, event village and fundraising activities.
2. The LGA's long term aim to improve the fitness of children under the age of 16.
The Marketing Team has received some initial Scrum training but is unsure how it can be applied to
their marketing work.
The Marketing Team is keen that the project manager provides them with a clear brief for the
campaign before they spend too much time on it.
They have experience of working with a variety of marketing channels, although they are not sure
which channel(s) will work most effectively to promote this type of event, and in particular to
promote the LGA's longer term health aims.
The Marketing Team is not clear on the priority to assign to the two aims for the event.
The Marketing Team will publish advertisements and/or promotional material every week, with
more information in each issue to keep the message up to date.
Nine releases are scheduled at the end of each of the nine week-long timeboxes.
The nine timeboxes within the marketing work stream are scheduled to include:
advertisements:
a radio interview;
production of a hand-out/flyer;
banners and signs to put up around the town and at the event;
the provision of a website and social media content;
promotional posters to be displayed by local businesses.
Using the Project Scenario and Marketing Additional Information, answer the following question:
For which marketing product would a quality method of automated test-driven development be
MOST suited?
(Note: The companies and people within the scenario are fictional)
Introduction
A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The
tournament will contribute towards achieving the targets set by a national initiative to improve the
fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be
achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be
covered through fees paid by teams registered to take part in the tournament, sponsorship and
monies raised during the day. Any surplus would be used for the maintenance of local sports centres.
Teams can register under one of several age groups for both boys and girls. In addition, family
members are asked to attend to provide support.
This sports event is designed to be a family day out. The football tournament will have an event
village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The
tournament will take place on the LGA-owned football pitches near the centre of the town, although
space is somewhat limited.
Scope
The initial scope of the project includes:
a marketing campaign to promote the event;
a celebrity to open the event;
a website to provide information about the event and handle applications;
an event village to support the 'family day out';
the training of LGA staff as volunteers to run and support the event;
back-office processes to handle the applications;
fundraising to cover the cost of the event.
The project has been set up with four work streams to deliver this work:
1. Marketing
2. Website
3. Event Village
4. Staff Training
Project Background
The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The
project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre
of town has been given to the project for the entire duration. The office is across the corridor from
the Marketing Department and the project manager has already put a sign on the door that says
'Mission Control'.
Timeline
An initial timeline has been suggested and is shown in the following diagram. The timeline may
evolve due to the agile ways of working. The timeline shows how work streams are broken down into
work packages and/or timeboxes.
Marketing - Additional information
The marketing campaign has two key areas to promote:
1. The event itself including the football tournament, event village and fundraising activities.
2. The LGA's long term aim to improve the fitness of children under the age of 16.
The Marketing Team has received some initial Scrum training but is unsure how it can be applied to
their marketing work.
The Marketing Team is keen that the project manager provides them with a clear brief for the
campaign before they spend too much time on it.
They have experience of working with a variety of marketing channels, although they are not sure
which channel(s) will work most effectively to promote this type of event, and in particular to
promote the LGA's longer term health aims.
The Marketing Team is not clear on the priority to assign to the two aims for the event.
The Marketing Team will publish advertisements and/or promotional material every week, with
more information in each issue to keep the message up to date.
Nine releases are scheduled at the end of each of the nine week-long timeboxes.
The nine timeboxes within the marketing work stream are scheduled to include:
advertisements:
a radio interview;
production of a hand-out/flyer;
banners and signs to put up around the town and at the event;
the provision of a website and social media content;
promotional posters to be displayed by local businesses.
Using the Project Scenario and Marketing Additional Information, answer the following question:
For which marketing product would a quality method of automated test-driven development be
MOST suited?
Select the answer:Select the answer
1 correct answerA.
The newspaper advertisements.
B.
The banners for the Event Village.
C.
The text and links for the website.
D.
The radio interview.
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