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Guide for Certified Marketing Cloud Account Engagement Specialist

Quiz Certified Marketing Cloud Account Engagement Specialist

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/ 10

Quiz

1/10
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program
is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would
the prospect be on when the program is restarted?
Select the answer
1 correct answer
A.
Day 4
B.
Day 3
C.
Day 0
D.
Day 5

Quiz

2/10
What type of Information do rule step types look for in engagement studio programs?
Select the answer
1 correct answer
A.
Prospect Interest
B.
Prospect behavior
C.
Prospect activity
D.
Prospect criteria

Quiz

3/10
What is the difference between a visitor and a prospect?
Select the answer
1 correct answer
A.
A prospect has an identified email address, while a visitor does not have an identified email address.
B.
A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
C.
A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
D.
A prospect has an assigned user, while a visitor does not have an assigned user.

Quiz

4/10
Which standard dashboard shows the total submission across all Marketing Cloud Account
Engagement landing pages in B2B Marketing Analytics?
Select the answer
1 correct answer
A.
Pipeline dashboard
B.
Engagement dashboard
C.
Account-Based Marketing dashboard
D.
Multi-Touch Attribution dashboard

Quiz

5/10
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking
materials.
Select the answer
1 correct answer
A.
The Grade as it includes personal information about the prospect.
B.
The Profile as It reflects LenoxSoft's ideal customer.
C.
The Campaign as it references the prospect's first touch point.
D.
The Score as it shows activities taken by the prospect.

Quiz

6/10
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3
answers
Select the answer
3 correct answers
A.
The email contains a text version
B.
The email contains at least one variable tag
C.
The email uses dynamic content
D.
The email designates a general or specific sender
E.
The email contains an unsubscribe link

Quiz

7/10
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
Select the answer
2 correct answers
A.
Case records
B.
Opportunity records
C.
Contact records
D.
Lead records
E.
Account records

Quiz

8/10
A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement.
Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers
Select the answer
2 correct answers
A.
Landing pages
B.
Form handlers
C.
Forms
D.
Social posts

Quiz

9/10
What is one way a sales rep can convert a visitor to a prospect?
Select the answer
1 correct answer
A.
The sales rep gives the visitor a phone call.
B.
The sales rep increases the visitor s score to 100.
C.
The sales rep manually associates the visitor with a prospect.
D.
The sales rep walks the visitor through a demo.

Quiz

10/10
LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being
counted in the list email report.
Based on this link’s format, why wouldn’t it have been re-written for tracking?
Select the answer
1 correct answer
A.
The link should start with http or https to be automatically re-written.
B.
The link should contain a wildcard to be automatically re-written.
C.
The link should point to go.Marketing Cloud Account Engagement com to be automatically re- written.
D.
The link should be populated with variable tags to be automatically re-written
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Info quiz:

  • Quiz name:Certified Marketing Cloud Account Engagement Specialist
  • Total number of questions:304
  • Number of questions for the test:50
  • Pass score:80%

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