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Guide for Salesforce Certified Marketing Cloud Account Engagement Consultant

Quiz Salesforce Certified Marketing Cloud Account Engagement Consultant

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/ 10

Quiz

1/10
The sales team wants marketing to automatically nurture current customers who are up for renewal
in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
Select the answer
2 correct answers
A.
Make a suppression list for the program.
B.
Make a repeating engagement program.
C.
Make a recipient list for the program.
D.
Make a segmentation rule for the program.

Quiz

2/10
With Marketing Cloud Account Engagement, what is the recommended way to measure the success
of an email campaign?
Select the answer
1 correct answer
A.
Click Through rate
B.
Email Complain Rate
C.
HTML Open Rate
D.
Spam complaints.

Quiz

3/10
The marketing team likes to thoroughly test emails before sending them. This includes being able to
view the links and variable tags as prospects will see them. What Marketing Cloud Account
Engagement feature of email now can be used to run these tests?
Select the answer
1 correct answer
A.
Create a test list of approved users to use in the testing tab of the email now.
B.
Create a dynamic list of approved users to use as the recipient list in the sending tab.
C.
Create a one off email test send by entering an email address in the Send to Emails section of the
testing tab
D.
Create a static list of approved users to use as the recipient list in the sending tab.

Quiz

4/10
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification
criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly
Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you
recommend in this scenario?
Select the answer
1 correct answer
A.
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -
Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions
Assign prospect to user in group: Sales Round Robin
B.
Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -
Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions
Assign prospect to user in group: Sales Round Robin
C.
Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -
Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions
Assign prospect to user in group: Sales Round Robin
D.
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -
Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions
Assign prospect to user: Sales Round Robin

Quiz

5/10
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action
set by the admin will change a prospects engagement custom field to "Engaged" for any prospect
who views this service portal page. Customers who visit this portal more often have a higher
company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft
wants to encourage customers to engage with the service portal and has the following requirements:
* Prospects with no Engagement custom field value should be added to the Engagement Program. *
If prospects registers for an upcoming webinar and views the training portal they should be removed
from the engagement program. What steps do you recommend to achieve those requirements?
Select the answer
1 correct answer
A.
Automation Rule with blank critera and add action &
B.
Automation rules with attended webinar and remove action
C.
Automation Rule with blank critera and add action & Dynamic List with attended webinar and
remove action
D.
Automation Rule with blank critera and add action & Completion action rules with attended
webinar and remove action
E.
Automation Rule with blank critera and add action & segmentation rules with attended webinar
and remove action

Quiz

6/10
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form
receive a follow-up email each time he or she submits?
Select the answer
1 correct answer
A.
Send using the form's completion actions.
B.
Send using an automation rule
C.
Use a dynamic list to use as a recipient list on an email send.
D.
Send using a segmentation rule.

Quiz

7/10
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out.
From their previous experience working with Marketing Cloud Account Engagement at another
company, they know that it is a simple process to 'Enable Operational Email Sending1 for their
account. They have a tight deadline, and they need you to grant them access over the phone. Which
of the following would be the appropriate course of action to take?
Select the answer
1 correct answer
A.
Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US
CAN-SPAM laws.
B.
After being given their consent, go into their Marketing Cloud Account Engagement account
settings and enable operational emails sending.
C.
Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their
request to enable operational email sending that it is for non-marketing purposes.
D.
Inform LenoxSoft that you would require written confirmation that they intend to use this feature
for non marketing purposes prior to enabling the setting for them.

Quiz

8/10
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in
more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
Select the answer
1 correct answer
A.
Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been
active in 60 days.
B.
Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't
been active in 60 days.
C.
Create an automation rule based on the prospects time to adjust their score to 0 if they haven't
been active in 60 days
D.
Create a completion action based on the prospects time to adjust their score to 0 if they haven't
been active in 60 days.

Quiz

9/10
What would an Administrator set up to have a document automatically download after a successful
form completion?
Select the answer
1 correct answer
A.
Include a link to the content in the Thank You Content of the form.
B.
Redirect the prospect to a landing page that has a link to download the content by checking the
box labelled "Redirect the prospect instead of showing the form's Thank You Content."
C.
Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the
prospect instead of showing the form's Thank You Content."
D.
Create an email template that includes a link to your document. On your form, add a completion
action to "Send autoresponder email" and select the email template that includes the document.

Quiz

10/10
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to
report on and segment
prospects who have visited the pricing page. Which automation tool would best achieve this?
Select the answer
1 correct answer
A.
Create a form with a Completion Action to send a pricing sheet.
B.
Create a Dynamic List based on page view to segment automatically
C.
Create a special campaign to track pricing page views.
D.
Create a Page Action set to Tag prospects as having viewed it and add them to a list.
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Info quiz:

  • Quiz name:Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Total number of questions:264
  • Number of questions for the test:50
  • Pass score:80%

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