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Guide for Salesforce Certified Marketing Cloud Administrator (WI22)

Quiz Salesforce Certified Marketing Cloud Administrator (WI22)

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/ 10

Quiz

1/10
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of
an initial welcome email to new subscriber however, subscribers receive the same follow-up email
two weeks later. To improve maintainability of their email content, NTO want to use 3 completely
different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
Select the answer
1 correct answer
A.
Einstein STO
B.
Engagement Split
C.
Wait Until Date
D.
Join

Quiz

2/10
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged
in Marketing Co.
Select the answer
1 correct answer
A.
Setup >Data Management > Synchronized Data Extensions
B.
Contact Builder > Data Extensions > Synchronized Data Extensions
C.
Contact Builder > Data Sources
D.
Setup > Apps > Salesforce Integration

Quiz

3/10
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing
Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating
a data extension to house the data?
Choose 2 answers
Select the answer
2 correct answers
A.
Text
B.
Decimal
C.
Number
D.
Boolean

Quiz

4/10
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor
sports customers. NTO is including a deep product discount and wants to limit the audience to not




only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
Select the answer
3 correct answers
A.
Proximity to Store
B.
Ages in Household
C.
Lifetime Purchase Value
D.
Conversion Rate
E.
Last Purchase Date

Quiz

5/10
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the
organization.
What functionality would get messages out the door faster?
Select the answer
1 correct answer
A.
Burst Sending
B.
Journey Builder Triggered Sends
C.
Send Throttling
D.
Marketing Cloud Connect

Quiz

6/10
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
Select the answer
2 correct answers
A.
Create Support Case
B.
Failed Sends
C.
Help and Training
D.
System Status

Quiz

7/10
A customer with limited technical resources has requested assistance in setting up a small email
deployment that the customer will maintain long term. The email will display men's shoes to males
in the audience and women's shoes to females in the audience. The sendable data extension
contains a field with a value of Male or Female. Which method should a consultant recommended to
ensure content is displayed properly within the email.
Select the answer
1 correct answer
A.
AMPscript conditional against the Gender field
B.
AMPscriptlookupRows functions
C.
A/B Test content type
D.
Dynamic Content Wizard

Quiz

8/10
A customer is developing a new eCommerce section of their website and plans to leverage
transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
Select the answer
1 correct answer
A.
Data Designer
B.
Cloud Pages
C.
Web Analytics Connector
D.
Content Builder

Quiz

9/10
What does Marketing Cloud authenticate when a user logs in through the user interface?
Select the answer
1 correct answer
A.
If the user is assigned a role in the parent business unit
B.
If the user is logging in from a whitelisted IP address
C.
If the user is an API User on their record
D.
If the user has login hours enabled on their profile

Quiz

10/10
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and
transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
Select the answer
2 correct answers
A.
Define a Sender Profile.
B.
Define a Subscriber -specific From Name.
C.
Define custom Reply Mail Management.
D.
Define a Delivery Profile.
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Info quiz:

  • Quiz name:Salesforce Certified Marketing Cloud Administrator (WI22)
  • Total number of questions:93
  • Number of questions for the test:50
  • Pass score:80%

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