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Guide for Salesforce Link Your Salesforce Data using Marketing Cloud Connect

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/ 10

Quiz

1/10
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of
five international offices.
Which reasons warrants this implementation? Choose 2 answers.
Select the answer
2 correct answers
A.
Support non-English responses with Reply Mail Management.
B.
Localized language and display options based on location and culture.
C.
Tracking information for campaigns sent by each office.
D.
Localized physical mailing address displayed in the default email footer

Quiz

2/10
An online retail customer needs daily promotional email content to generate with minimal time
spent on creation. Their service contract includes building a custom dynamic template for this
purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the
customer's daily promotional email? Choose 3 answers
Select the answer
3 correct answers
A.
How often will the layout of the content in a content area change?
B.
What is the maximum file size of the images being used?
C.
What From Name will be used for these emails?
D.
Will image URLs be available publicly?
E.
How often will email content be image-only with text overlaying images?

Quiz

3/10
A retail company needs to create journeys that will target subscribers based on website behavior.
They have identified 3 separate groups:

* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.

What should the consultant ask in order to design the data structure for this solution? Choose 3
answers
Select the answer
3 correct answers
A.
Should customers exit the journey when the goal is met?
B.
How are subscribers identified in your web analytics?
C.
How many messages should be included in each journey?
D.
How long after the behavior occurs will a subscriber need to enter a journey?
E.
Should a single customer exist in multiple journeys at the same time?

Quiz

4/10
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all
print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
Select the answer
1 correct answer
A.
Use a web-safe font for text that closely matches the brand's custom font.
B.
Build an email as one image, with all text saved in the brand font.
C.
Edit an email's HTML to list the custom brand font in the style tag's font-family property.
D.
Build an email using multiple images, with all text saved in the brand font.

Quiz

5/10
A retail company's database of record resides at a 3rd-party company that also keeps track of
purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and
email address.

The company now wants to be able to send real-time Welcome emails to people (newly registered
website users) who provide their email address in exchange for getting 10% off their first order, and
ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
Select the answer
3 correct answers
A.
How will Marketing Cloud and the database sync up?
B.
Will new users have an "Email ID"?
C.
What will be used as Subscriber Key?
D.
What publication lists will be used?
E.
Will the company need a custom preference center?

Quiz

6/10
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails
sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend




What action should be taken to increase subscriber engagement?
Choose 2 answers
Select the answer
2 correct answers
A.
Increase volume of emails to a wider audience.
B.
Increase the use of dynamic content in emails.
C.
Adopt a Cart Abandonment Email Campaign.
D.
Introduce more identity verification steps in check out process.

Quiz

7/10
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-
segmented customer file, per campaign, which has a "Version" data field indicating the type of email
the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
Select the answer
2 correct answers
A.
Will customers be able to sign up for the loyalty program at the store?
B.
Is the purpose of these emails for acquisition or retention or transactional?
C.
Will multiple languages be used, with a "From Name" lookup table needed?
D.
Will version values/meanings change, precluding reusable AMPscript?

Quiz

8/10
A customer is interested in designing a solution to ensure that subscribers only receive categories of
emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
Select the answer
1 correct answer
A.
Publication Lists
B.
Subscriber Keys
C.
Profile Center
D.
Send Logging

Quiz

9/10
A financial services customer states that families often share email addresses across multiple
checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use
the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
Select the answer
1 correct answer
A.
Subscriber Key
B.
Contact ID
C.
Member Record
D.
Data Extensions

Quiz

10/10
A customer team wants to retarget subscribers who click on links of key items promoted
across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber
data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
Select the answer
1 correct answer
A.
AMPscript
B.
SSJS
C.
SQL
D.
HTML
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  • Quiz name:Salesforce Link Your Salesforce Data using Marketing Cloud Connect
  • Total number of questions:305
  • Number of questions for the test:50
  • Pass score:80%

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