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Guide for Salesforce Build and Analyze Customer Journeys using Marketing Cloud

Quiz Salesforce Build and Analyze Customer Journeys using Marketing Cloud

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/ 10

Quiz

1/10
Which send process can use Sender Profiles? (Choose 3)
Select the answer
3 correct answers
A.
Simple Automated Sends
B.
Guided Sends
C.
User-Initiated Sends
D.
Test Sends
E.
Triggered Sends

Quiz

2/10
Northern Train Outfitters sends email order confirmations to customers who have made online
purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements.
Which feature would a marketer use to classify a send under this CAN-SPAM classification?
Select the answer
1 correct answer
A.
Send Classification
B.
Send Definition
C.
Delivery Profile
D.
Sender Profile

Quiz

3/10
Which feature would a marketer use to build a Send Classification? (Choose 2)
Select the answer
2 correct answers
A.
Custom Profile Center
B.
Delivery Profile
C.
Reply Mail Profile
D.
Sender Profile

Quiz

4/10
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific
User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name
selection?
Select the answer
1 correct answer
A.
Sender Profile
B.
Content information
C.
Can-SPAM classification
D.
Delivery Profile

Quiz

5/10
NTO wants to improve open rates. The email tracking team would like each of its campaign
to have an engaging firm name, what should the email team setup for each campaign.
Select the answer
1 correct answer
A.
Delivery profiles
B.
Sender profile
C.
Profile attributes
D.
send flow

Quiz

6/10
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store
locations. Which
two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2
answers
Select the answer
2 correct answers
A.
A From Name for each store location
B.
A dynamic From Name that pulls in the store location
C.
A new delivery profile that pulls in store location in the footer
D.
A new send classification for holiday promotions

Quiz

7/10
A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the
list, and add a level of security when using Web Collect functionality. What is the optimal way
to accomplish this task?
Select the answer
1 correct answer
A.
Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks.
B.
Configure to return an error message for any email address that does not conform to
standard conventions.
C.
Send a welcome email to subscribers within 24 hours that includes a link to the website, a link
to the terms and conditions page, and a customer service number.
D.
Create a double opt-in campaign that requires subscribers to confirm their email address by
clicking a link in an email they receive after subscribing via Web Collect.

Quiz

8/10
A marketer uses Email Approvals. In which send process must an email have an "Approved" status
prior to send? (Choose 3)
Select the answer
3 correct answers
A.
A/B Tests
B.
Scheduled Sends
C.
Send Previews
D.
Triggered Sends
E.
Test Sends

Quiz

9/10
NTO just hired a new associate whose …email is going to start creating and deploying the
companies’ monthly campaigns and NTO need to ensure that no mistakes are made. Which
two elements of the sent can be reviewed with approvals? Choose two answers
Select the answer
2 correct answers
A.
hyperlinks
B.
from name
C.
send count
D.
subject line

Quiz

10/10
Which is a fundamental component of coding responsive emails?
Select the answer
1 correct answer
A.
CSS3 @media Queries
B.
Span Tags
C.
SQL Queries
D.
Anchor Tags
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  • Quiz name:Salesforce Build and Analyze Customer Journeys using Marketing Cloud
  • Total number of questions:411
  • Number of questions for the test:50
  • Pass score:80%

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