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Guide for Essentials of Pardot for Digital Marketers

Quiz Essentials of Pardot for Digital Marketers

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/ 10

Quiz

1/10
What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?
Select the answer
1 correct answer
A.
reCAPTCHA
B.
Kiosk/Data Entry Mode
C.
Progressive Profiling
D.
"Not you"? Link

Quiz

2/10
How many visitors per identified company will be displayed in the Identified Companies table on the dashboard?
Select the answer
1 correct answer
A.
As many visitors that have engaged with the website from that company.
B.
1
C.
2
D.
3

Quiz

3/10
An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted. Where can this be configured to ensure that every time the landing page is completed, the email is sent?
Select the answer
1 correct answer
A.
Configure an autoresponder email to send as a completion action when the `Request a Demo" landing page has been submitted.
B.
Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
C.
Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed.
D.
Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.

Quiz

4/10
What does the Google Analytics connector allow Pardot to do?
Select the answer
1 correct answer
A.
Sync prospects with Google AdWords.
B.
Send emails to prospects from Gmail.
C.
Update the conversion field in Google Analytics.
D.
Append UTM parameters to a prospect record.

Quiz

5/10
A user needs to change which form is used in a running engagement program. What is the first step the user must take in order to make this change?
Select the answer
1 correct answer
A.
Name the new version of the program
B.
Pause the program
C.
Delete the old form
D.
Edit the program

Quiz

6/10
In order for the Salesforce connector to verify, what does the connector user need to enter?
Select the answer
1 correct answer
A.
The Administrator's Pardot credential
B.
The Administrator's Salesforce credential
C.
The connector user's Salesforce credential
D.
The connector user's Pardot credential

Quiz

7/10
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it. What is a recommended way to create this type of list?
Select the answer
1 correct answer
A.
Use a completion action on the form to automatically add anyone who completes it to the list.
B.
Use a dynamic list that matches prospects as they complete the form.
C.
Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
D.
Use table actions to add prospects who have completed the form to the list.

Quiz

8/10
Which Pardot asset would an Administrator create in order to collect the information form prospects who are interested in being for an upcoming product launch?
Select the answer
1 correct answer
A.
Engagement program with product launch details.
B.
Email template with a form embedded into the HTML.
C.
Landing page without a form.
D.
Landing page with a form.

Quiz

9/10
Which type of custom field can be created within Pardot?
Select the answer
1 correct answer
A.
Campaign, Opportunity, Prospect
B.
Case, Contact, Lead
C.
Account, Prospect, User
D.
Account, Opportunity, Prospect

Quiz

10/10
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
Select the answer
3 correct answers
A.
Landing page error
B.
Unsubscribed from email
C.
Assigned to a user
D.
Webinar attended
E.
Form submission
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Info quiz:

  • Quiz name:Essentials of Pardot for Digital Marketers
  • Total number of questions:65
  • Number of questions for the test:50
  • Pass score:80%

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