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Guide for Salesforce Certified Marketing Cloud Email Specialist

Quiz Salesforce Certified Marketing Cloud Email Specialist

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/ 10

Quiz

1/10
Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail
Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
Select the answer
1 correct answer
A.
List Unsubscribe header
B.
Profile Center Unsubscribe
C.
Universal Unsubscribe

Quiz

2/10
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line.
Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?
Select the answer
1 correct answer
A.
From Address Management
B.
Delivery Profile
C.
Sender Profile

Quiz

3/10
A healthcare marketer would like an email sent to patients as soon as they request a password reset
for their account.
Which journey type is the best solution for the marketer to set up?
Select the answer
1 correct answer
A.
Multi-Step Journey
B.
Transactional Send Journey
C.
Single Send Journey

Quiz

4/10
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all
customer transactions within the last 90 days. NTO’smarketing team would like to target customers
who have purchased a camping tent or foldout camper in the last week; however, for this campaign,
they would like to exclude anyone who has a ‘silver status.
Which three tools should be used to segment this data?
Select the answer
1 correct answer
A.
SQL Query, Filter Definition, Journey Builder Entry Source
B.
Journey Builder Entry Source, Filter Definition, Segment Builder
C.
SQL Query, Decision Split, Data Designer

Quiz

5/10
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email
to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
Select the answer
1 correct answer
A.
Subject and Preheader Validation
B.
Content Detective
C.
Subscriber Preview and test Send

Quiz

6/10
Northern Trail Outfitters allows non registered customers to provide to phone number for open
orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?
Select the answer
1 correct answer
A.
Delete Filter Activity
B.
Contact Delete
C.
Data Retention Policy

Quiz

7/10
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the
marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?
Select the answer
1 correct answer
A.
Two fields with ''Email Address data type
B.
Failure to choose the send classification
C.
Incorrect Sending Relationship

Quiz

8/10
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused
customers to complain about their experience. NTO would like to apologize by offering an upgraded
coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?
Select the answer
1 correct answer
A.
Filter the data based on a specific date range.
B.
Use Einstein engagement scores to identify affected users.
C.
Query the data using a specific date range parameter

Quiz

9/10
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters
(NTO) identifies an email address that has consistently marked promotional email messages from
WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial
messages?
Select the answer
1 correct answer
A.
Use the complaint exclusion list on future sends.
B.
Add the subscriber to the auto-suppression list.
C.
Delete the subscriber from All Subscribers

Quiz

10/10
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an
exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
Select the answer
1 correct answer
A.
Tracking Extract > Import Activity > SQL Activity
B.
Tracking Extract > Import Activity > Data Extension Extract
C.
Tracking Extract > File Transfer > Import Activity
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  • Quiz name:Salesforce Certified Marketing Cloud Email Specialist
  • Total number of questions:161
  • Number of questions for the test:50
  • Pass score:80%

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