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Quiz Marketing-Cloud-Intelligence: Salesforce Marketing Cloud Intelligence Accredited Professional

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Quiz

1/10
Ina workspace that contains one hundred data streams and a lot of data, what is the biggest
downside of using calculated dimensions?
Select the answer
1 correct answer
A.
Performance
B.
Ease of setup
C.
Ease of maintenance
D.
Scalability

Quiz

2/10
Which two statements are correct regarding the Parent-Child configuration?
Select the answer
2 correct answers
A.
Parent-Child configurations can cause performances issues
B.
A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
C.
Parent-Child links different tables based on shared key values
D.
Parent-Child allows sharing both dimensions and measurements

Quiz

3/10
An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?
Select the answer
3 correct answers
A.
Calculated Dimensions
B.
Patterns
C.
Vlookup 0
D.
Data Fusion
E.
Mapping formula

Quiz

4/10
A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing
insights and cross-channel marketing activity analysis. Below are details regarding the different data


sources and the number of data streams required for each source.

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What three advantages are gained when using Patterns & Data Classification as the harmonization
method for creating the Objective field?
Select the answer
3 correct answers
A.
Ease of Maintenance
B.
Performance (Performance when loading a dashboard page)
C.
Use of code
D.
Scalability
E.
Processing (processing time when loading relevant data streams)

Quiz

5/10
An implementation engineer is requested to apply the following logic:

Certification Exam Marketing-Cloud-Intelligence: Salesforce Marketing Cloud Intelligence Accredited Professional Salesforce Salesforce-Marketing-Cloud-Intelligence 2-426740700

To apply the above logic, the engineer used only the Harmonization Center, without any mapping
manipulations. What is the minimum amount of Patterns creating both ‘Platform’ and ‘Line of
Business’?"
Select the answer
1 correct answer
A.
2
B.
3
C.
5
D.
4

Quiz

6/10
An implementation engineer is requested to create the harmonization field - Magician


This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Certification Exam Marketing-Cloud-Intelligence: Salesforce Marketing Cloud Intelligence Accredited Professional Salesforce Salesforce-Marketing-Cloud-Intelligence 3-3664851960

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What
other action should the engineer take to meet the requirements?
Select the answer
1 correct answer
A.
Create a second Pattern for Media Buy Name and apply two Classification Rules (one for ‘Messi’ and another for Ronaldo’) for the final Harmonized Dimension.
B.
Create a second Pattern for Media Buy Name
C.
Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
D.
Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension

Quiz

7/10
A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud
Intelligence. For each data source, the data
follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e.
Market and Objective) using the Harmonization ‘Center.




In addition to the previous details, the client provides the following data sample:

Certification Exam Marketing-Cloud-Intelligence: Salesforce Marketing Cloud Intelligence Accredited Professional Salesforce Salesforce-Marketing-Cloud-Intelligence 8-140124087


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Logic specification:
If a value is not present in the Validation List, return “Not Valid”
If a value is not present in the Classification File, return “Unclassified”.
If the Harmonization center is used to harmonize the above data and files, what table will show the
final output?


A)

Certification Exam Marketing-Cloud-Intelligence: Salesforce Marketing Cloud Intelligence Accredited Professional Salesforce Salesforce-Marketing-Cloud-Intelligence 4-1543711467



B)

Certification Exam Marketing-Cloud-Intelligence: Salesforce Marketing Cloud Intelligence Accredited Professional Salesforce Salesforce-Marketing-Cloud-Intelligence 5-242562340



C)

Certification Exam Marketing-Cloud-Intelligence: Salesforce Marketing Cloud Intelligence Accredited Professional Salesforce Salesforce-Marketing-Cloud-Intelligence 6-1719147031



D)

Certification Exam Marketing-Cloud-Intelligence: Salesforce Marketing Cloud Intelligence Accredited Professional Salesforce Salesforce-Marketing-Cloud-Intelligence 7-2437909142
Select the answer
1 correct answer
A.
Option A
B.
Option B
C.
Option C
D.
Option D

Quiz

8/10
Which Marketing Cloud Intelligence field is considered an attribute and not a “variable”?
Select the answer
1 correct answer
A.
Campaign Category
B.
Device Category
C.
Device Browser
D.
Geo Location

Quiz

9/10
What is the relationship between “Media Buy Key” and “Campaign Key”?
Select the answer
1 correct answer
A.
Many-to-one (one Campaign Key has many Media Buy Keys)
B.
Many-to-many
C.
One-to-many (one Media Buy Key has many Campaign Keys)
D.
One-to-one

Quiz

10/10
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be
“Open”.
For the opportunity stage “Closed”, the opportunity status should be closed


Otherwise, return null for the opportunity status

Certification Exam Marketing-Cloud-Intelligence: Salesforce Marketing Cloud Intelligence Accredited Professional Salesforce Salesforce-Marketing-Cloud-Intelligence 10-888135787

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type
with the following mapping:
“Day” — Standard “Day” field
“Opportunity Key” > Main Generic Entity Key
“Opportunity Stage” — Main Generic Entity Attribute
“Opportunity Count” — Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is
filtered on Jan 11th. What is the number of opportunities in the Interest stage?
Select the answer
1 correct answer
A.
1
B.
3
C.
2
D.
0
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  • Quiz name:Marketing-Cloud-Intelligence: Salesforce Marketing Cloud Intelligence Accredited Professional
  • Total number of questions:63
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